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Assurance Marks

As the global food supply chain becomes increasingly complex, consumer preferences are evolving, and shoppers are seeking products with attributes that satisfy their specific needs and concerns. AsureQuality Assurance Marks provide independent and verified assurance tailored to meet the consumer needs of each food sector and help brands differentiate their products. For organics producers, our new Organics Plus Programme enables you to highlight your commitment to the Organic Standard and supports you to tell your own unique brand story.

Find out more.

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Plant Disease Diagnosis and Testing

Our Plant Health Laboratory in Lincoln, Canterbury, provides comprehensive plant disease diagnostic and testing services, such as seed health testing, detection and identification of plant viruses using ELISA and qPCR technologies, endophyte testing for ryegrass and fescue seed lots, identification of spoilage fungi in food and beverages and PSA-V testing of kiwifruit budwood for export.

Find out more about our Plant Health Lab.

Latest News

True Honey Co.

Ensuring Excellence: AsureQuality Champions the World's Highest UMF™ Rated Mānuka Honey in its Global Market Leap

Assurance Marks | 8 Dec 2023

Through an unwavering commitment to excellence and authenticity, New Zealand's luxury Mānuka honey producer as well as AsureQuality Assurance Marks’ customer...

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AsureQuality offers first IANZ-accredited rope spore analysis in New Zealand

Laboratory Testing | 1 Dec 2023

AsureQuality is pleased to announce that its laboratory test for rope spores has been accredited by IANZ....

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Welcome to AsureQuality’s Global Marketing Insight Series

Assurance Marks | 17 Nov 2023 | Kellee Henton

Welcome to AsureQuality’s Global Marketing Insight Series

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  1. Food Manufacturing
  2. Apiculture
  3. Dairy Farming
  4. Dairy Manufacturing
  5. Forestry
  6. Horticulture
  7. Seeds
  8. Livestock
  9. Meat
  10. Pharmaceutical
  11. Wine